Bio

I am the Founder & President of MG Empower, an integrated marketing powerhouse with a global presence and a focus on empowering data-driven stories that compel the world into action for global brands. My story comprises over twenty years of experience, following my vision of empowering people and brands. From a talent-side manager to becoming a digital marketing innovator and strategic advisor to global brands - including American Express, Burberry, and Yves Saint Laurent, I share with teams and partners an insatiable passion for innovation, focusing on development, global scaling and on re-energising the way brands connect with their communities. I founded MG Empower in 20017, in a South London coffee shop with a focus on influencer marketing. We’ve got bigger, better and smarter ever since, building award-winning campaigns, end-to-end growth strategies and multi-dimensional narratives with high impact for brands like TikTok, Deliveroo, Chopard, Genesis, Bumble, Biossance, and Lionsgate+. Sparked by our acquisition by biotechnology company Amyris Inc. in 2021, the team and our ecosystem of marketing solutions have grown exponentially. No longer just an influencer marketing agency, today we provide brands with an integrated offering that spans Influencer Marketing, Media Planning and Buying, Content and Experiential Production, Data Analytics and Talent Management.