Bio

With more than 20 years of experience in marketing communications, I have developed a talent for creating innovative and cutting-edge solutions that are built off of provocative and disruptive insights. A foundational principle to this process is cultivating a thorough understanding of the consumer, the brand, marketing channels and technology. In my current role as Vice President, Integrated Marketing at Campbell's, I lead our activation and design teams with a focus on transformation. Grounded in data and analytics, we create the ultimate advantage for our content and campaigns that drive our ROI year over year. Leading enterprise marketing communications, paid media and performance marketing functions within highly matrixed and global organizations are my areas of expertise. With a trifecta of industries under my belt (CPG, banking and telecom), I ensure business alignment with consumer behavior by architecting road maps and utilizing omnichannel strategies. Known for highly developed creative and technical skills along with a continuous improvement mindset, I possess a demonstrated record of getting things done in an organization where partnering and collaboration are valued talents. Central to my success is my love of learning and an eye for framing strategic options in the context of evolving consumer trends. Of course, nothing is accomplished alone. I am proud to have a talented team who is dedicated and committed to making the company successful. No doubt, this enhances the magic of the process in developing compelling go to market plans that drive results. Areas of Specialty Data & Analytics Digital Strategy Corporate Sponsorships Marketing Technology Media Partnerships and Integrations Omnichannel Strategy Paid Media Strategy & Activation Performance Marketing SEM/SEO Stakeholder Engagement Strategic Marketing Communications