Bio

I lead multidisciplinary teams in engagements of digital transformation at scale, through Service Design and Design Thinking methodologies. My approach is collaborative, bringing Business, Technology and User experience together, to deliver tangible solutions at high speed. My experience spans nearly two decades across all verticals (incl. Retail, Finance, Bio / Pharma, Health, Agriculture, B2B / B2C / B2E), helping pan-European and global organisations with their digital transformation and innovation programs. I am an experienced host of design-thinking workshops and design sprints for innovation, iterative improvement and concept-to-code agile tracks for global clients.