Bio

Quick Intro: 👨‍💻 I am a marketing automation strategist with a diverse background in design, marketing, and automation software. I love to craft complex solutions and manage campaigns with Pardot (and other marketing automation/campaign management tools) for my B2B/B2C/NGO customers. I am the co-Leader for the Austin Pardot User Group, Salesforce event aficionado, and a knowledge sharer of marketing operations and Pardot on LinkedIn. What am I working on?: ⚡Marketo Certified Export Certification ⚡Writing blogs about Salesforce - Pardot ⚡Salesforce App Builder Certification ⚡Personal fitness Have a Pardot wishlist? Ask away, send me a message! https://trailblazer.me/id/marcosduran More Details: 💻 My background is predominantly in marketing and operations at startups or SMB’s. I've had broad exposure to several marketing stacks, processes, and mentors over the years which have helped me develop my understanding of how marketing departments are structured and how they can be optimized to work best. 💼 As a project manager, I listen to my client's needs (and why’s) in order to help them simplify their pain points and create solutions that will help them scale up! I have worked with different Marketing Automation tools (although my sweet spot is Pardot) to make this happen. In addition to demand generation strategy, I also have experience developing nurture campaigns, identifying MQL’s, leveraging scoring and grading, and designing/developing HTML/CSS responsive forms, landing pages, and emails optimized across devices. I have also trained over 150 clients around the world on how to implement Pardot for their company needs. 🌎 I have lived in the United States, France, Mexico, and Spain - and visited several other countries and states. I am a person that values drive, learning, structure, and diversity in and out of the workplace. I deeply enjoy analyzing, breaking things apart, and reconstructing them in a more efficient way.