Bio

A classically trained brand marketer (ex-Unilever) and ex-Amazonian with extensive client-side experience; I look at marketing strategies with a tech and commerce lens. Experienced in building brands from scratch, running a P&L, performance marketing and advanced analytics. I am a creative thinker who effortlessly blends the art and science of marketing with consumer insights at the core. My Specialties: performance marketing and analytics, eCommerce, Omnichannel strategy, digital media, branding and identity, product mix development and concepting, strategic communications development, category strategy, campaign ideation and development, P&L ownership, forecasting, brainstorming and karaoke.