Bio

As an executive leader with 25+ years in the technology sector, I bring a track record driving business growth with an equal focus on customer value. A respected voice in the marketing community, I draw on commercial, strategic, and marketing leadership experience in Australia and overseas to share best practice insights on account-based marketing (ABM) and broader B2B marketing. Bringing a thorough understanding of macro and market trends through a data-driven and analytical approach, I convert business challenges into innovative, transformative plans. With proven success delivering ambitious commercial strategies with large budgets and teams, I drive positive change to achieve financial and operational targets in value-driven, cost-defined markets. Career highlights include pioneering the introduction of ABM to IBM in APAC, delivering significant client and account value, and setting up The Marketing Practice’s (TMP) first Australian office as founding MD, exceeding all business objectives in the first year. Most importantly, I bring a warm, collaborative leadership style that creates psychologically safe workspaces to help teams perform at their best. I extend this approach to building long-term relationships with diverse stakeholders to achieve common goals. Furthermore, I am passionate about nurturing the next generation of leaders through active involvement in mentoring programs with the Sydney Marketing Society, Sydney University and The Marketing Academy. GAICD-qualified, I hold a Master of Science - Marketing (Helsinki School of Economics, Finland) and a Mater of Communications – Public Relations (UTS).