With my primetime production experience at some of the largest Media Companies, combined with my digital business specialization I can say I have covered a full range of online, social, print and broadcast media platforms. I am passionate about building online reputation and generate leads through content, digital, mobile and social marketing. On the strength of my business journalistic skills, my career took off in content marketing and new media. A concise storytelling, a quick understanding of complex digital businesses, and empathy for the target audience were my major forces to develop best practices for content management on audiovisual, social & digital platforms and innovative proposals within new business. Constantly with an eye on digital metrics and new advertising models, I believe in the power of a fully integrated digital customer journey. In addition, because of my humanities education, I usually write in Jotdown Magazine and contribute in cultural radio programs. Overall, I find my best in the Volunteer programs & Social initiatives that I've joined. It make me keep an eye on the commitment the media industry should have to build a better world.
Programmatic Trading Committee Member at IAB Europe
Executive MBA, Digital Business