Bio

I help organizations reinvent themselves, their products & services, their processes and culture, by translating user needs into solutions and using technology to drive change. I have 20+ years of experience as a consumer strategist, highly skilled in innovation and experience design. Passionate about using consumer insights to drive business, product, and marketing decisions. I’m proud to have worked and delivered outstanding results for companies such as Google, The Coca-coca Company, Nike, Nestle, Nokia, Natura, Sicredi, Lojas Renner, Globo, Unimed, among many others. As the co-founder and CEO at No One, a pioneer consumer experience design practice in Brazil, we have successfully designed and developed products and services for banks, fashion retailer giants, pet food companies, universities, healthcare providers, leading to great results for companies and amazing experiences to its users. I have also personally advised senior leaders, board members and CEO’s on how to implement design as culture and help accelerate change within the organization. I am extremely curious and fast paced, results oriented, and a very good storyteller. And last but not least, I believe that technology and innovation are the forces that change society and people's behavior - and each one of us has the responsibility to steer it the right direction. This is such a fun era for us to live in. Let's work together.