Bio

Mark McCrindle, BSc (Psychology), MA, GAICD is a social researcher and demographer with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark regularly appears across television networks and other media. He is a best-selling author, social commentator, TEDx speaker and Principal of McCrindle Research. Mark sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel. He is the author of five books on emerging trends and social change; Generation Alpha: Understanding our children and helping them to thrive Work Wellbeing: Leading thriving teams in rapidly changing times The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century, and The Power of Good. Website and blog: www.mccrindle.com.au