As an industry, we have historically underinvested in our infrastructure. And for many organizations, the financial challenges imposed by the pandemic have, and will likely continue to exacerbate that problem for years to come. But in parallel, we are also being asked to harden our facilities against natural disasters, reduce our carbon footprint and reimagine the role of the facility itself in the future of healthcare, all of which require investment. So how do we reconcile these otherwise contradictory goals? Only through the collaborative development of an objective business plan that can be supported and executed at all levels of the organization. Quoting Yogi Berra, “If you don’t know where you are going, you’ll end up someplace else.” Simply put, there is a false narrative that money spent on infrastructure has no return. We all know that’s not true. We just need to tell OUR story in a different way. Do you know your buckets?
Strategic Account Executive at Brightly
MBA