Marta Dalton
VP Data Analytics & Customer Insights
Amyris
Country or State
United States
Bio
I love living in the digital realm and my specialty is translating ''business to techie'' (or vice versa). eCommerce & digital marketing are where I've made my home, and in this industry I've had the opportunity to build stand-alone businesses, launch new platforms, assist startups, and create new business units within Fortune 500 companies. I'm as comfortable talking to developers about the product roadmap as I am setting strategy with the executives, handling the complexities of distribution, or discussing the challenges of web pricing. I've been on both the B2C and the B2B sides of the fence, and have developed business models to serve both while ensuring they work together for success.
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Current Position
VP Data Analytics & Customer Insights at Amyris
Degrees
MBA, marketing, strategy, information systems, entrepreneurship