Bio

An expert in shopper behaviour with 25 years experience of in-store and out of store research. Has worked and presented around the world on the changing shopper, and the real factors that affect them. Leading POPAI's Sustainability project, including the Sustainability Standard and the Sustain® eco-design indicator tool. Consults with businesses on structure, board relationships, sales and sales teams and business and opportunity planning. Leads projects on Digital signage network implementation including content strategy and delivery. I have led POPAI in the UK and Ireland since 2000.