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Mary Furto

Vice President Marketing

Polyconcept North America

Country or State

United States

Bio

The marketing team has been a catalyst for transformation and growth utilizing digital marketing and data analytics to deliver a tech-enabled brand experience and driving customer and channel engagement at scale. Grew market share through successful commercial campaigns with distinct value propositions driven by customer needs with targeted messaging by persona. Proven track record of executing business strategies and building high performance teams. Driven professional with rapid career progression across marketing, sales, and business leadership with global P&L experience. Excellent communication skills and ability to lead and motivate teams through dynamic and passionate leadership style. Specialties: Leadership General Management B2B B2C Marketing Strategy Corporate Marketing & Brand Strategy Channel Marketing & Management Integrated Marketing Demand Generation E-commerce Strategic Planning Product Management - Product, Services, SaaS Product Roadmap Product Strategy Sales Management Price Strategy & Management Financial Analysis Industries: Manufacturing Technology Software Safety Equipment First Responder Electrification Oil & Gas Utilities Power Generation Chemical Plants Forest Products - Paper & Packaging Office Products

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Current Position

Vice President Marketing at Polyconcept North America

Degrees

Booth School of Business, MBA

Past Talks

PPAI Expo 2023

Skills