Bio

I'm a SaaS scale-up CEO. With two decades of experience in product management, I'm a very product-driven CEO. I've been a practitioner of product-led growth for many years, and a believer in the Jobs To Be Done approach to understanding why customers buy products or services. Most recently, I took on the CEO role at BEE, a business unit within Italy-based, publicly traded Growens (previously MailUp Group). I was involved in this startup-within-a-larger-corp since the beginning. The project took off and grew to the point of requiring a full-time CEO. So I stepped down from my Head of Product role at the group level, and happy to take on this role. BEE is an awesome drag-n-drop editor for emails and landing pages. It is now used by hundreds of thousands of people every month in 600+ SaaS applications that have embedded it, or directly online at beefree.io. BEE is a truly product-first, product-led company, so the perfect place for a product enthusiast like me. And I continue to work with my colleagues at Growens as a product strategist at the group level. Prior to MailUp, I co-founded and was CEO for many years at Early Impact, which developed a small business shopping cart system - ProductCart - and a recurring billing system - SubscriptionBridge. There too, I was a product owner more than a business development type of CEO. Early Impact's ecommerce software still powers thousands of online stores around the world. ProductCart and SubscriptionBridge were sold in 2013. Before that, I had product management roles in other software companies. Although I don't have an engineering background, I got involved in the software industry very early on, and hacked my way through lots of HTML pages back in the early days of the Internet :-)