Bio

Sr Director of Market Strategy at Salesforce, and Co-Founder of the Salesforce #Web3 studio I help pioneer new markets. In addition to my work with Salesforce I've written two books (Wiley/HBR). My latest book was named best marketing book of 2021 by Axiom Book Awards. I also produced the 5X award-winning podcast called The Electronic Propaganda Society, and have written The Observer, The Economist, Forbes, AdAge, and many others. Outside of the office, I'm an avid surfer, climber, snowboarder, and mountain biker. If you want to get me talking, just ask about my last adventure.