Bio

I am an award-winning creative director, writer and editor with 15+ years of experience leading teams and creating content. Some highlights: *Developed a Super Bowl spot for Polestar that made the EV brand the most searched among big game advertisers. *Put the forgotten whiskey brand Seagram's 7 back on the map with a series of campaigns that increased its cultural relevance. *Broke iRobot out of its product-centric ways by giving a voice to Roomba. *Helped Apple breakthrough in one of the biggest markets with a recruitment campaign for China. *Launched the NYC office of Sweden-based Forsman & Bodenfors and winning a spot on Ad Age's A-List and Digiday's Most Collaborative Culture awards What excites me most is helping brands and people find their voice so they can say and do things that stand out in a noisy world. That means I'm obsessed with language, yes, but just as much with strategy and results. I'm currently creative director for Redwood BBDO, leading the London-based content agency's NY launch and working on content programs for Google. If you're looking for help finding your voice, don't hesitate to reach out.