Bio

I’m a dynamic marketing leader who creates transformative strategies that accelerate commercial success in fast-moving global markets. As growth architect, I have over 20 years’ experience in driving exceptional pipeline growth & digital transformation in B2B, B2C and SaaS environments. Highly data-driven, I translate commercial and customer insights into cutting-edge marketing frameworks and robust growth strategies. I transform marketing results across underperforming regions, drive exceptional pipeline growth, lead alignment between sales and marketing functions, and secure increased executive investment. As a skilled people leader, I recruit and nurture exceptional talent to build high-performing global teams. I create empowering, supportive cultures centred on innovation and excellence, and lead cultural transformations that unite fragmented teams. I’m also very skilled in optimising marketing effectiveness by creating consistent, scalable frameworks that streamline operations in complex, multi-regional landscapes. Driven and influential with deep marketing expertise, I bring extensive experience in leading large-scale transformation and rapid commercial growth. Strategic Marketing Leadership | People Leadership | Commercial Transformation & Growth | Data-Driven Leadership | Demand Management | Marketing Effectiveness | Brand to Demand | Executive Influence.