Whilst being based in Asia and traveling extensively, Matt has spent the last 20 years building, managing, selling and integrating digital and technology sector ventures that have been regional and global in scale. He ran CBS's commercial teams in China, launched Twitter’s business in Asia, bought and sold an ad-tech company, entered over 20 markets, managed over half a billion dollars of revenue, brought multiple technology platforms to Asia and set up partnerships with the likes of Facebook and Google. He is currently the Global Chief Operating Officer for TrafficGuard, the ASX listed (AV1) ad fraud prevention platform. Through his own consultancy, Lab66, he has built a huge global network and co-founded and helped scale multiple early stage start ups through capital and advisory. He is a highly strategic and hands on business leader as well as an entrepreneur, advisor, investor and public speaker. He is a London School of Economics graduate, an Entrepreneur in Residence at INSEAD business school and an Advisor at early stage start up generator, Antler. As an entrepreneur, Matt enjoys advising, investing in and setting up businesses that create value in the emerging digital economy. As a business leader he is interested in growth businesses that are international or regional in scale where he can deploy his hands-on, data driven approach. Expert on brand; marketing; digital strategy; technology; adtech; product strategy; business transformation; organisational transformation; culture; business operations; business planning; market entry; sales & revenue enablement; business pivots; turnarounds; supply chain dynamics; partnerships; deal-making; sales; relationship building; training.
Chief Operating Officer at TrafficGuard
International Relations and History - Joint Honours, International Relations & History