Bio

The first popularizer of Google Tag Manager in Italy since 2015, Matteo Zambon (www.matteozambon.com) is getting recognized by the international digital analytics community as one of the more skilled experts on GTM.He has decades of experience as a full-stack web developer alongside an in-depth specialization in SEM, SEO, and web analytics, consolidated with several Google certifications. A Silver Product Expert in the Italian Google Advertiser Community, Matteo has created and developed various structured System Integration projects, like IRMA – the first SMS-based public transportation booking service in Italy. Since GTM hit the market, Matteo devoted his efforts to this amazing software, founding in 2015 Tag Manager Italia, the first and only Google Tag Manager portal in Italy (www.tagmanageritalia.it – in Italian). Consultant, trainer and speaker in international events, Matteo is the author of the first book in Italian on GTM (Google Tag Manager for Beginners, 2015), which was translated in English (www.tagmanagerbook.com – in English).The book has sold more than 2000 copies, and it is now in its second English edition and third Italian edition.In 2016 Matteo created "Al Comando", one of the very first video training ever made about GTM. In 2017, the training evolved in the "Tag Manager Italia Club" (club.tagmanageritalia.it – in Italian), the first membership in the world focused exclusively on GTM training and implementation.In 2018 Matteo created and developed "Project Andromeda" (www.projectandromeda.io – in English), a one-of-a-kind software suite that allows GTM users to save up to 83,7% of their time and to legally "spy" the digital analytics strategies of both their competitors and best-of-breed websites. Alongside with his activity of speaker, divulgator and trainer about GTM, Matteo works with the Tag Manager Italia team as a consultant for implementation of structured digital analytics strategies for medium and large companies.