Bio

At NAS Recruitment Innovation, we optimize candidate attraction through storytelling, technology and strategy. A leader in recruitment marketing for more than seven decades, we offer employment branding and in-house creative to help clients tell their stores. Our technology platform ACTIVATE™ streamlines the job search experience, enhances SEO and provides rich analytics. And our marketing strategies, including programmatic, social media and digital marketing, are designed to identify candidates and motivate them to apply. With over 20 years in the industry partnering with Fortune 500 companies I pride myself on developing and implementing innovative recruitment strategies that drive measurable results. In addition, I also serve as an industry thought leader by speaking and writing on topics including Employment Branding, Career Site Best Practices, Social Media and Mobile Recruiting. I’ve been a featured speaker at national conferences including the National SHRM Conference, the National SHRM Talent Management Conference and the National NAHCR Conference. I’ve also been published in trade journals and blogs such as HR Magazine, Global Business & Organizational Excellence, The HR Field Guide and Talent Talk. Specialties: New Business Development • Business Development • Sales Management • Client Services • Strategic Planning • Public Speaking • Thought Leadership • Employment Branding • Recruitment Marketing • Employment Branding • Advertising • Career/Website Design • Digital Strategies • Social Media • Mobile Solutions • SaaS • Metrics