Bio

Passionate Marketing thought leader, Team/Culture Igniter, Inspirer of Future Talent, Growth Minded Entrepreneurial Spirit, Speaker, Lawrence G. Tapp Nominated (teaching excellence) MBA Marketing Lecturer at IVEY Business School in Canada, Advisor to start-ups, Board member in the Marketing Canada Community, with 20 years experience from all sides of the business from owner-operator/business partner to large corporate. Deep experience in developing relationships with senior marketing leaders across North America and collaborating with partners to create award winning programs that deliver results: -Lawrence G. Tapp Nominated Lecturer, IVEY Business School, teaching an MBA elective on the future of marketing -Helped lead Mosaic's (Largest Marketing Agency in Canada) Downtown Toronto office -Two time Chairman's Award Winner within Mosaic (via ACOSTA) -Board of Directors, Natura Naturals, helping lead successful sale to Tilray -Board of Directors, ICA (Institute of Communication Agencies) -Owner and Partner, Hunter Straker, leading the successful sale to/acquisition by Mosaic - increased bottom line more than 15x since time of acquisition -Founder, Hunter Straker and IVEY Give Lemon-Aid Event, raising over $375,000 in just 6 years with IVEY students for the local United Way of London/Middlesex -Board Member for 8 years, including President, at CAPMA (Canadian Agencies Practicing Marketing Activation) -Previously Partner at Capital C, Canada's 2006 Agency of the Year, responsible for driving business development. Helped grow the agency from 13 to 130 people in just under 10 years -Manager, Sales and Marketing, Targetnet, internet digital marketing start-up -Manager, Corporate Partnerships and Marketing, NHLPA (National Hockey League Players' Association) -Brand Manager, Kraft Canada Specialties: Thought Leadership, Marketing, Business Development, Strategic Planning, Brand Management, Shopper/Retail Marketing, Consumer Promotion, Design, Corporate Partnerships, Sports Marketing and Sponsorship