Veteran cross-channel marketing leader championing a data-driven approach to marketing that has proven results across a broad range of industries, particularly SaaS. Passionate about strategic positioning, messaging and product marketing. Managed programs consistently show thought leadership and growth in revenue by employing innovative content marketing and lead generation strategies. Expertise spans digital and traditional marketing channels including customer data management, email, CRM, SEO, SEM, social, display, events and more. Helped build many of the worlds largest and most respected brands including: Accenture, McKinsey, eMarketer, Chiquita, SAP, Microsoft, Sharp Healthcare, Mercedes and more. Graduated from the University of California, San Diego, earning a BA in Communications with a focus on computing for the arts. Former professional ultimate frisbee player in the American Ultimate Disc League. Specialties: Product Marketing, Strategic Marketing Leadership, Cross-Channel Marketing Strategy and Implementation, Analyst Relations, Online Campaign Optimization, Comprehensive SEM Expertise, Lead Generation, Sales Enablement, CRM & Marketing Automation, Social Media Marketing. At heart, a marketing problem solver desiring unique, complex challenges working with a team.
Director of Product Marketing at Tealium
Bachelors, Communication, Visual Arts, New Media