Accomplished marketer known for making strategic decisions focusing on improving conversion and profitability while providing superior customer experiences. The pillars of my success include data-driven analytical skills, creative problem solving and a passion for new technologies. Hands-on experience in multiple digital channels: - Organic and paid social media across all major networks - Display: branded content, re-targeting and performance, native ad formats - Video content creation, distribution and promotion - Affiliates - Influencer partnerships - SEM and SEO - Email marketing
Senior Director, Digital Marketing, Email, Media, and Loyalty at Staples Canada
BBA, Business - Marketing