Spearheading the brand strategy and the multiple streams of transformation at the Hong Kong headquarters of Plaza Premium Group, the global leader in Airport Hospitality Services. I oversee the brand transformation as well as the culture and collaboration conversation in the company, looking into multiple streams of brand engagement, product creation and execution, and working together with different departments and our global teams in the company to achieve this. I oversee our brand portfolio of aviation/ hospitality/ F&B brands in over 180 locations in 50+ international airports around the world.
Brand and Product Transformation Director at Plaza Premium Group
Master of Arts (MA), Economics and Politics