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Melanie Cheng-Kai-On

Senior Director Digital Channels & Corporate Technology

Purolator Inc.

Country or State

Canada

Bio

Dynamic Digital and Technology leader who delivers technology solutions to enable the customer and employee experience. Accomplished in software delivery, strategic program execution, maximizing revenue and optimizing customer experience metrics. Expert in all facets of product/ technology development lifecycle from business case creation through design, software development, implementation and launch. Inspires cross functional teams to collaborate, problem solve and drive innovation. Enthusiastic change agent who thrives in analytics and driven to deliver results. Expertise in: - Marketing Strategy & Planning - Digital Customer Experience Design - Design Thinking - New Product/ Technology Development - Software Development/ Agile - Product/ Technology Go to Market - Customer Relationship & Data Driven Marketing - Demand Generation & Customer Retention - Customer Insights & Marketing Analytics - Data Modelling & Segmentation - Marketing & Salesforce Automation - Project and Change Management - Building Teams

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Current Position

Senior Director Digital Channels & Corporate Technology at Purolator Inc.

Degrees

Honours Business Administration (HBA)

Past Talks

Think 2021

Skills