Accomplished marketing & communications leader with 15+ years of experience creating and executing digital marketing strategies. Exceptional communicator with a proven ability to manage cross-functional teams and bridge the gap between tech and business. Highly skilled in integrated campaign planning and execution, digital and social campaign execution, website design & development, content marketing, influencer marketing, analytics/reporting, and agency relationship management. Proven ability to generate efficiency, leading teams to save over $2MM per year by making digital campaigns and technology more efficient. Strong interpersonal skills with ability to build rapport and influence decisions at all levels. Experienced thought leader and speaker at industry events such as SXSW. In my spare time, I am a certified Spinning instructor at the YMCA, a mother to two wonderful little boys, and I love to showcase my creativity through cooking, baking and decorating cakes and cupcakes!
Director, Media & MarTech at Ocean Spray Cranberries
Master of Business Administration (MBA)