Bio

I am a tech-oriented executive with a proven track record of pioneering digital projects in the fashion, luxury goods and jewelry industries. In my professional journey in advertising agencies and corporate organizations, I promoted innovation as a tangible leverage for marketing and business strategies. As one of the ''first digital persons'' appointed in Gucci, I played an important part in its digital transformation since the beginning, managing projects at the convergence of content, technology and marketing, while partnering with multiple company departments worldwide. In my role, I've supported the evolution of the business into digital fields, animated by the desire to place ourselves at the forefront of fashion innovation and beyond. My mission as a manager is to support the expansion of the Gucci universe boundaries, anticipating digital trends to embed in our company. I implemented and orchestrated complex digital initiatives, driving consumer engagement and new revenues through the years. I build on strong program and project management skills, working with a solid and engaged group of visionary people to make things happen. Together with my team, we are enthusiasts about envisioning the future, with a multifaceted attitude, a continuous test&learn approach and a phygital mindset to build groundbreaking brand experiences, nurture our community and enable business opportunities. For Gucci, we launched tens of successful projects - awarded internationally - blending UX Design, Mobile Technologies, Interactive Content, Web Experiments, Augmented Reality, e-Commerce, Artificial Intelligence, Video storytelling, Retailtainment, E-Sports and Metaverse. My whole career has been driven by an insatiable curiosity for new technologies, keeping my hands dirty on every new platform, software and device. I am passionate about bringing people together, fostering ideas to dream big, and building things that weren't there before.