Bio

I am part Marketing Technologist, Product Owner and Digital Engagement Accelerator. I can help organisations with two challenges: 1) How to move from an organically grown martech stack and a loose set of digital innovation initiatives to a state which synchronizes a customer focused strategy with a well thought out governance structure and strategy for marketing technology and digital engagement initiatives. I specialize in predicting which marketing technology trends will more quickly than expected pass the peak of inflated expectations and provide opportunity for value creation and competitive differentiation. 2) How to define and establish the right organizational structure like a lab, Center of Excellence or Shared Service Center for Marketing Operations and enterprise wide Personalization, Next Best Action, Customer Engagement or Marketing Automation programs and select and coach teams and technologies to scale such programs more rapidly. I am experienced in managing traditional and agile marketing and software development teams as well as running user experience, design thinking, conversion rate optimization, experimentation and digital innovation and transformation programs. Both on the agency and client side I have led product teams through functional site enhancements, site redesigns, software selection, martech platform introductions, and software re-platforming exercises. If you are interested in joining the customer experience technology practice at EY and work with customer facing technologies, do not hesitate to contact me as we have opportunities available to work on projects at the largest Dutch and European organizations. Specialties: Marketing Technology governance, strategy and road maps Digital Customer Engagement programs Conversational Experience strategies Product management of online products and services, experienced in agile, SCRUM, Kanban and SAFe methodologies and working as a chief product owner and program / portfolio level product manager. Conversion rate optimization, persuasion profiling, A/B + multi-variate testing;