Bio

I am a strategic Customer Experience (CX) leader who is energized by the potential business value that is created where marketing strategy, digital platforms, and consumer experience strategy intersect to inspire differentiated experiences and new business models. My experience across these three disciplines within the Retail, Healthcare, and Technology industries has proven to me that the most effective strategies are founded in empathic listening that enables teams to feel the uncertainty and confusion that cannot be put into words. Armed with an MBA and a Certified Consumer Experience Professional (CCXP), my superpower is identifying how to improve customer experience across all touchpoints. MY AMBITION: I am seeking a Customer Experience (CX) Sr. Manager or Director role, working in either a hybrid or remote setting, for a large to mid-sized B2B or B2C company or within an agency. MY CAREER JOURNEY: I started my career at Target Corporation where I was a founding member of the vendor-funded media network (now known as Roundel). At Best Buy I was an Insight Strategist who contributed insights directly linked to Best Buy’s turn-around and then was promoted to lead the vendor-funded Marketing transformation, overseeing the monetization of 20 marketing touchpoints. Next, I joined Blue Cross MN, where I led the Consumer Experience & Insights strategy, measurement, and reporting team. Most recently, I helped Lenovo’s Digital Transformation team infuse consumer insights into the engagement strategy while simultaneously delivering efficiencies of $6.7MM as the product owner of the Marketing Automation platform.