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Michael Robards

VP Business Development

Planet Innovation

Country or State

United States

Bio

Over fifteen years Sales & Marketing experience with ten of those being in the Medtech/Biotech industry. Proven track record of leading and building commercial teams, increasing YoY revenue and driving strategic activities while acting as a conduit between various engineering, scientific and commercial groups. He excels best in complex environments where fragmented concepts need to be synthesized to create winning strategies. Skills: Business Strategy, Lead Generation, Pipeline Management, Proposal Development, Account Management, Contract Negotiation, CRM/SFDC Management, Marketing Strategy, Targeted Marketing outreach, VOC Interviews, Telemarketing campaigns and Content Creation. Product Experience: Benchtop Dx Systems, Point-of-care devices, Microfluidic Consumables, Analyzers, Liquid Handlers, High Resolution Imagers, Surgical Tools and HT Lab Automation Hobbies: Michael spends most of his time outside of work with his wife and kids. He is still a trained backpacking, sea kayak and whitewater raft guide who was also played collegiate volleyball.

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Current Position

VP Business Development at Planet Innovation

Degrees

Bachelor of Arts - BA, Business & Recreation Administration

Skills