Bio

Designed in Italy and assembled in Germany, I am a strategic self-driven creative thinker with a strong entrepreneurial mindset. He founded the world’s leading sonic branding company, amp, in 2009. In the field of audio branding, I am fortunate to have gained extensive experience and knowledge in my field, and have been recognized as one of the world's top experts in this area. My clients include some of the world's most inspiring and iconic brands, such as Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich, Uber, Klarna, and Kraft Heinz. My work received a range of international awards representing amp, including four Red Dot Awards, one Red Dot Grand Prix and two Transform Award, among many others. I am a member of the Audio Branding Society and I enjoy teaching at the intersection between sound, design and branding. I am honored to have been nominated as a guest professor by the renowned design university “NABA / Nuova Accademia delle Belle Arti” in Milan, where I have the opportunity to share my expertise with students and collaborate with fellow academics. Writing is something I really enjoy - my articles or interviews appeared on various magazines, among others Forbes, AdAge, BandingMag and MorningBrew. I love to be in Podcasts as guest and on stage, talking about my favourite topic: the role of sound for brands. I am an avid explorer of everything inspiring in food, design, fashion and music - of course. My Spotify profile is a messy place of inspiration, but when I need to be focused, I listen tracks on repeat. I speak many languages, and travel around the world because ''Traveling is the only thing you buy that makes you richer.''