Bio

PROFILE: Senior digital transformation executive in Customer Experience, Integrated Marketing, Digital Communications and eCommerce with proven success in building and running multiple Top 30 Internet divisions of up to $500M in sales with 8-figure budgets. Combines integrity, humor, and a motivational, collaborative leadership with innovation and deep cross-functional expertise. Experienced in both traditional and online marketing as well as product development, merchandising, content, design, technology, fulfillment and customer care. Fluent in Spanish. Opinions are my own. INDUSTRIES and WEB SITES > Government: Census.gov, 2020Census.gov, Business.usa.gov, Bookstore.GPO.gov and USMint.gov as well as worked with state, provincial, regional and federal/ national government clients in the U.S. and Europe. > Fashion & Footwear; Luxury, Jewelry & Collectibles: Kenneth Cole, Calvin Klein Underwear, Chadwicks (#25 site), Jessica London, Woman Within (#1 women’s e-tail), MetroStyle.com, LaRedoute.com, Roamans.com, PlusBoutique.com, KingSizeDirect.com, SearsBigandTall.com, SearsSmartChoice.com, SearsWomansView.com, Reeds.com, USMint.gov (#30 site). >Home / Lifestyles, Gifts, Housewares, Baby & Maternity, Kids: CollectionsEtc.com, BrylaneHome.com, iBaby.com, iMaternity.com; USMint.gov/kids, (#36 kids’ site). > Shopping & Community Portals, Real Estate: iVillage.com (#19), iVillageshopping; Astrology.com; CENTURY21 Action. > Government, Health, Environmental, Technology & Consulting with US & EU Gov’ts & industry. More Specialties: Branding; Catalog & Direct Marketing; Digital Marketing (Content, Email, Affiliate & Search Marketing, SEO. Online Advertising); UX; Social Media; Merchandising, Product Development; Category Management; Process Reengineering and Change Management; Audience Development.