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Michelle Dougenik

Sr. Manager, Content Strategy & Development

Ocean Spray Cranberries

Country or State

United States

Birthdate

Sept 24

Bio

You can find me at the intersection of integrated marketing and creative. At my core, I am a creative. I'm also obsessed with all facets of marketing and the role that compelling creative plays within them to drive a business forward.

I have over 12 years of experience cultivating a consistent brand image across multiple platforms. I've built a brand from the ground-up, as well as managed an iconic $2B+, over 90-year-old, global brand, maintaining its relevance with new and existing consumers.

I excel in a fast-paced environment and have exceptional time management and organizational skills. I also enjoy discovering innovative solutions to business challenges, offering a unique combination of ambitious creativity with detail-oriented execution.

Some other fun facts:
- Apparently, I love hats, as I've worn many of them throughout my career. I love a good strategy and can also be very hands-on to get things done.
- I'm not sure if I'll ever know what boredom is. I prefer being busy and productive.
- I happen to know A LOT of random cranberry facts.
- I believe in the saying "competition makes us faster, collaboration makes us better" and build teams that work as one family unit.
- I love cooking, traveling, good wine, interior design, and warm weather.

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Current Position

Sr. Manager, Content Strategy & Development at Ocean Spray Cranberries

Degrees

Master of Business Administration (M.B.A.), Business Administration and Management, General

Skills