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Michelle Gerson

Vice President of Marketing

FloQast

Country or State

United States

Bio

Accomplished Marketing Leader with entrepreneurial experience. 12+ years in driving high-impact B2B and B2P demand generation marketing programs for tech companies like FloQast, MomentFeed, CHD Expert, and Hydropoint, and consumer brands like Sprint, IBM, Cambro Manufacturing, Volvo CE, Diageo, Equis Staffing, and others.

Proven track record in driving sales and organizational growth among client businesses by introducing programs that generate and close leads, both domestically and globally, in multiple languages via multiple channels.

Marketing automation engineer, with proficiency in evaluating and working within multiple CRMs, Marketing Automation Systems, 3rd Party Apps and Business Intelligence tools, to add operational value by creating seamless integration, yielding strategic insights for both marketing and sales teams.

Ability to oversee high volumes of work and associated budgets while ensuring profitability and strong client satisfaction, and establish and maintain relationships with key stakeholders within both large and small organizations.

Specialties: Integrated B2B and B2C marketing including SalesForce, Hubspot, Marketo and Pardot and other marketing automation and CRM tools, strategic planning, lead generation, Saas Marketing, business consulting, management, customer relationship management strategy, systems integration, SEO, SEM/PPC, social media and content marketing.

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Current Position

Vice President of Marketing at FloQast

Degrees

MS, Integrated Marketing

Skills