Bio

Results-oriented and data-driven B2B SaaS marketing professional with 20+ years of experience in demand generation, public relations, and product marketing. Recognized as a versatile hands-on leader who creates the necessary strategy, tactics, tools and processes to get the job done.

Areas of marketing specialty:

• Creating and executing demand generation strategy in partnership with sales organizations to drive pipeline & bookings growth

• Strategic use of advanced marketing automation techniques and workflows to provide "always-on" lead creation and nurturing, along with a closed-loop lead tracking and follow-up process

• Creating brand awareness, and defining messaging and positioning for new products and services