Bio

How can brands connect to an individual consumer's desires? Michelle can tell you. She is an expert in the tech ecosystem that makes meaningful customer connections happen. An engineer, an award-winning digital media technology executive, and a leader in Deloitte's Customer & Marketing practice, Michelle designs, implements, and runs digital technology systems for Global Fortune 100 companies. She drives digital marketing strategy & technology development for her clients and works with brand teams to bring the strategy to life, delivering comprehensive campaigns that engage and integrate with online networks & communities. She helps Chief Marketing Officers (CMO), Chief Digital Officers (CDO) and Chief Data Officers (CDO) own their consumer interactions by migrating the technology in-house and deploying it across web, mobile, social media, and email channels to increase their sales -- and transform them from traditional brand marketers into direct to consumer (DTC) powerhouses. Leveraging the latest in Artificial Intelligence (AI) and Machine Learning (ML) techniques, Michelle helps business drive more effective results through data insights.