Bio

Every day, I apply my passion for technology and design, competitive drive, and personal leadership skills to engage customers, increase revenue and inspire high-performing teams. As a Senior Vice President of Marketing, I work on innovative ways to increase membership and connect with customers. I leverage marketing and Artificial Intelligence (AI) tools to engage customers across omnichannel campaigns and digital, print, and social media marketing platforms. I have achieved significant brand and market growth with Fortune 500 companies, including Amazon, Coca-Cola, UnitedHealthcare, and Abbott, and won awards for Aetna's digital advertising and retargeting campaigns. Demonstrated skills in e-commerce and consumer marketing include: • Driving membership revenue and growth • Building consumer demand and engagement • Increasing customer utilization of health-tech • Big data segmentation-based strategies • Consumer content marketing initiatives • Omni-channel digital campaigns • B2B and B2C User experience • Go-to-market strategy • P&L management • Building, training, and leading teams Board Member Leadership Skills include: • Strategic planning • Risk management • Governance • Conflict resolution • Board succession planning and development • Ethics and integrity • Technology scope and governance Michelle Rider, MBA | 972-345-6400 | Ridermichelle@gmail.com