Bio

Digital analytics, strategy & marketing professional with 15+ years experience in the digital / ecommerce space across public and private sector with 10+ years within an omni-channel fashion and retail setting. Solid track record in digital marketing with orientation on growth, innovation and profit. Inclusive of SEM, SEO, EDM, SMM, affiliate marketing, content marketing, brand engagement and conversion rate optimisation. Data-driven and highly analytical. I translate data and trends into strategies and compelling insights to help businesses solve problems, identify opportunities and grow.