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Mike Lucero

Director of Product Management for Gaming

Samsung Electronics America

Country or State

United States

Bio

TECHNOLOGY EXECUTIVE I am considered a pioneer and leader in next-gen entertainment and video-gaming products; developing and delivering innovative entertainment experiences consumed by millions worldwide, driving billions of dollars in revenue and shareholder value. Leader in building products and creating value around major gaming trends including cloud streaming games and esports. Building the ecosystem for ad monetization in Canada, LATAM and APAC for Twitch.TV, the world’s leading live streaming video platform focusing on Video Gaming and esports driving triple digit growth, year over year. Grew Ratio TV OTT (Over the Top) video product into an eight-figure business in less than two years. Incubated and launched the Xbox TV video ad business, an eight-figure business that delivered over 100% year over year growth in first three years. Founding member of Xbox Live team, defining the business model and features for one of the biggest and trans-formative success stories in video gaming.

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Current Position

Director of Product Management for Gaming at Samsung Electronics America

Degrees

MBA, Business

Past Talks

CES 2023

Skills