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Mim Haysom GAICD

CMO/EGM Brand & Marketing

Suncorp Group

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The SUNCORP Group is a top 20 ASX-listed company that has $97 billion in assets, employs over 13,000 people and serves 9 million customers. Mim leads the Group’s marketing function, with a team of 110 across Brisbane, Sydney & Melbourne. She is responsible for setting the overall brand strategy and the end to end marketing program for 9 brands including Suncorp, AAMI, GIO, APIA and Shannons. This includes brand strategy and positioning, digital and programmatic marketing, marketing automation, social and content, sponsorship, 1:1 customer lifecycle management, master media management, and strategic partnerships. Mim is known for delivering exceptional brand and business results. She was named #1 CMO in the country in 2022 by CMO Magazine, and Suncorp’s ONE HOUSE campaign has been the most highly awarded work in the country in 2021/22, including a Cannes Lion Grand Prix for innovation. In the past twelve months her team has been recognised as Marketing Team of the year in both the B&T Awards, and the AWARD Awards. In addition to her Executive Role, Mim is a Graduate of the AICD, and is passionate about her contribution to philanthropic efforts and Not for Profits. She currently sits on the Board of Trustees for St Vincent's Clinic Foundation, an Advisory Board Member for Wheelchair Rugby Australia and ADMA (Australian Data-Driven Marketing Association). Most recently, Mim has become a Non-Executive Director of the Australian Chamber Orchestra. Prior to Suncorp Mim was a highly awarded agency leader, with a Proven track record in growing clients business both globally and locally, with vast category experience including Financial Services, FMCG, Automotive, Pharmaceutical and Retail.

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Current Position

CMO/EGM Brand & Marketing at Suncorp Group


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