Bio

I have spent my career leading teams across various media agencies, working with some of largest brands in Australia and UK, driving commercial outcomes for both clients and agency businesses. I built my digital media career from bottom up, starting from ad ops through to running an agency which means I have a solid foundation to my digital and technical knowledge. In my latest role, my focus was to accelerate business growth by driving the digital, data and technology transformation agenda for clients by focusing on education, thought leadership and advice, and build their roadmap to marketing maturity. I helped everyone around me to think and plan for what’s coming next and be prepared for the future.