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Molly Hartney

Chief Marketing Officer

Rack Room Shoes

Country or State

United States

Bio

Results-driven executive leader, known for scaling businesses quickly with a unique mix of driving strategy, building talent, and leveraging a customer-centric approach to generate leads and new business for large, mid-size, and startup companies. Operational leader and visionary with more than 10+ years of public and private sector experience as a brand builder, talent manager, and results driven business leader. Growth is where I thrive, it is where my passion meets purpose for the business. It allows me to move from operator to visionary to understand the business, revenue model, improve projections, and play a pivotal role in analyzing the marketplace, assessing a companies' differentiation, and implementing a game changing strategic plan. Given my background in high growth e-commerce, digital, marketing, merchandising, and strategy, it is real world examples that matter. My business specialties are: --Building trust transforms talent and teams. I empower people and teams that drive results. --Situational behavior in leading change. I role model empathy, can relate to diverse groups, and fix problems fast which leads to quick organizational transformation. --Process improvements serve to align cross functional teams. I learn, teach, and enhance information flows to impact the bottom line. --Understanding your customer. I build loyalty and grab white space to maintain business and acquire new customers. --Marketing and revenue are synergistic. I prove the value in marketing through the collection, analysis, and presentation of data to tell a story or present a set of solutions. Success for me is defined as a way to align a “win'' for the customer, employees, and the business.

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Current Position

Chief Marketing Officer at Rack Room Shoes

Degrees

Bachelor's degree, Communications/Marketing

Skills