Bio

Digital Marketing Strategies/ Marketing Automation Expert/Inbound Marketing Specialist Areas of Focus: Effective Connected Marketing and Sales Strategies, Programmatic Marketing, Demand Generation, Social Media Marketing, Paid Advertising and Media, Community Building, Loyalty and Retention Programs, Specialties: Marketing Automation Platforms, Exact Target, Hubspot, Eloqua and Marketo Marketing Strategy, ROI and Performance Metrics Marketing Automation Strategy Content Marketing Strategy Inbound Marketing Strategy Social Media Strategy SEO/SEM Strategy Analytical Reporting/Dashboards Lead Scoring/Nurturing I have a well-rounded background in Digital Marketing. My specialty is inbound marketing programs and strategies. I have an extensive background in content marketing and content development for B2B marketing, managing corporate websites and blogs. Additionally, managing social media channels (specifically Twitter, LinkedIn and Facebook) and PPC Ad campaigns (via Google Adwords and AdRoll). I do SEO campaign management, keyword development, implementation and tracking via Google Analytics. I am in expert in Marketing Automation and I am Marketo, Eloqua and ExactTarget certified. I have deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell. I also have skills in traditional marketing, with Press Releases, Content Development, Creative Development, Direct Mail and Print Media.