Top Rated Speakers
Speaker DirectoryHomeE-commerce

Profile

Morgan Flatley

Global Chief Marketing Officer & Head of New Business Ventures

McDonald's

Country or State

United States

Bio

As Executive Vice President, Global Chief Marketing Officer and New Business Ventures, Morgan Flatley oversees our award-winning marketing efforts, as well as new business ventures that extend the reach of the McDonald’s brand. Since joining McDonald’s in 2017, Morgan has been the driving force behind some of the Brand’s most inspired marketing campaigns. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. This approach led to initiatives such as the “Fan Truths” strategy and the record-breaking “Famous Orders” collaborations, resulting in dozens of creative excellence awards. Morgan was named to the Forbes World’s Most Influential CMOs list for three consecutive years, rising to #5 worldwide in 2022. She has also been recognized with Adweek’s most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. Under Morgan’s leadership, McDonald’s was #2 on Ad Age’s 2020 Marketers of the Year list. McDonald’s was also recognized in Fast Company’s 2021 Brands That Matter as one of the most relevant consumer brands. Morgan developed her passion for global brands early in her career. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. As Chief Marketing Officer for the Global Nutrition portfolio, she oversaw brand positioning and innovation for Quaker, Tropicana, Gatorade and Naked Juice. Morgan credits her success to her authentic curiosity about the customer and her belief in the power of iconic brands to make a positive difference in communities. Her focus on consumer-led and insight-driven marketing programs ensures that customers receive the world-class experience that only McDonald’s can offer.

Similar Speakers

Current Position

Global Chief Marketing Officer & Head of New Business Ventures at McDonald's

Degrees

MBA, General Management

Past Talks

Shoptalk 2023