Bio

Over 20 years’ experience in digital and conventional marketing and communications using best-in-class systems, technologies and techniques, Digital Strategy development, Loyalty Marketing, Branding, Events management, and Customer Relationship Management (CRM). I have successfully led the development and execution of many multi-million-dollar global marketing strategies, marketing campaigns and transformation projects based on business intelligence and thought leadership which in turn increased sales and most cases exceeded set revenue targets. What makes me a successful Head of Marketing is my ability to utilise insights from customer data to develop cutting-edge marketing campaigns across various touch points. I have a proven track record of building and maintaining long-lasting relationships with my stakeholders and of generating performance growth. Multi continent: Africa, Europe, Asia, America and Middle east) and multi industry experience (Investment Banking, Legal, Telecommunications and Services, Publishing and Aviation. My areas of expertise include the following: • Marketing Strategy (Brand & Digital) • Marketing automation (Personalisation and Decisioning) • Digital Transformation & Innovation • ATL Marketing (PR, events) • Ecommerce • Loyalty Marketing • Revenue Growth / Generation • Project & Contract Management • Website (Content Management, Usability & Accessibility) • Analytics & Insights • Social Media, SEM, Digital Ads • Customer Relationship Management (CRM)