Bio

Award-winning growth-focused Digital Marketing & Customer Experience (CX) Team Transformation Training. I am passionate about helping businesses innovate, transform, and focus on customer loyalty. This is because in an ever-changing and competitive market, you can no longer continue with business as usual. The key to success now is evolving your customers’ experiences, releasing the full potential of your data, solution selling, and transforming your brand. For over a decade I’ve worked on CX programs, increasing customer loyalty, partnership opportunities and sales. I’ve delivered customised digital marketing and CX training programs for companies like Ecosa, Selby, Mountain Bikes Direct and Mr Toys. At MI Academy, we work with businesses like yours to create customised CX training programs, unlock the potential of your data, and implement growth strategies through in-house training and workshops. My goals: Step 1: Understand more about your customer base, i.e. identify who your customers are, what they want, and how you can better service them. Identify quick wins and growth opportunities, measuring customer loyalty. Step 2: Transform you customers’ experiences, track and measure loyalty and advocacy while focusing on your business goals and objectives. We can help with - Digital Strategy - Social, Email, Display, Remarking & Onsite - Customer Experience (CX) Transformation - Loyalty Program Creations & Development - Research & Customer Insights - Solution Selling Training - Email Marketing - Loyalty Marketing - Digital Business Development - Digital Customer Service Management - Google Analytics - Digital Content Marketing - Email Database Growth Strategy - Marketing Automation Strategy - Paid Search - Social Media Optimisation - Conversion Optimisation - Net Promoter Score - Design Thinking - Customer Journey Planning