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Natalie Zmuda

Global Head of Content

Google

Country or State

United States

Bio

I lead a full-funnel content marketing team, delivering Google data and insights to millions of advertisers. I’m responsible for the brand, editorial, and audience growth strategies across 20 programs and 11 languages, reaching users in more than 200 countries. I’ve built a multi-disciplinary, global team that merges a journalistic approach with data-driven marketing to create best-in-class content that meets key business objectives. Prior to joining Google, I spent nearly fifteen years as a journalist at business publications, including Advertising Age. During my time at Advertising Age I served as Managing Editor, leading newsroom hiring, guiding marketer coverage, and developing compelling, profitable events. As a journalist I was a frequent guest on CBS This Morning and appeared on a number of other national news outlets, including NBC's Today, ABC World News, CNBC, CNN, and National Public Radio. Throughout my career I’ve served as a keynote speaker, interviewer, and commentator on topics relevant to the advertising industry.

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Current Position

Global Head of Content at Google

Degrees

Bachelor of Science, Journalism

Skills