Bio

Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, artist management and digital agency with offices in Toronto and New York, representing over 40 diverse national and international brands including Swarovski, TD, Links of London, Thompson Hotels, DAVIDsTEA, Hounds Vodka, Lise Watier, and Lanterra Developments. Launching NK Artists in 2013, NKPR also manages strategic partnerships for high-profile personalities like George Stroumboulopoulos, Sophie Elgort and Yannick Bisson. Two-time Canada’s Most Powerful Women: WXN Top 100 winner in the CIBC Entrepreneurs category and the Trailblazers category, and selected as one of the most innovative people in North America by BizBash, Natasha is dedicated to social responsibility and giving back to those in need, believing that public relations can help forge meaningful relationships between the public and not-for-profit sector. She acts as Chair of the Board for Artists for Peace and Justice (APJ) Canada and sits on the board of APJ USA, working alongside public figures including Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan and Susan Sarandon. Natasha also sits on the board for G(irls)20, and has also championed cause-related initiatives for organizations like Best Buddies, Camp Oochigeas, and Can Fund. Recognized by the industry for her acute public relations expertise and her authoritative commentary on popular culture, Natasha shares her voice as a public relations expert in her weekly Fwords podcast with Taylor Kaye, by regularly contributing to the Huffington Post and by providing pop-culture commentary on Entertainment Tonight Canada. Natasha splits her time between homes in Toronto and New York City.