Bio

I love discovering and helping to build startups who have the potential to radically change the future of how we do, well, pretty much everything. I've worked at international agencies and not-for-profits, but it's with early-stage startups where I really found my calling. Over the last 10+ years I've held CMO roles at consumer-focused startups across FMCG, retail and Food Tech and now support an incredibly wide range of companies at Europe's leading early-stage VC fund, Seedcamp, where I run everything post-investment, creating the strategy and infrastructure and running the team to support our portfolio that stands at over 450 companies strong and includes the likes of Revolut, UiPath, Wise, Hopin, Sorare and Pleo. I helped build Savse into the fastest growing brand in its category by the time I left at the end of 2015, building a brand, product and narrative people loved in an incredibly crowded market. I've also experienced the other side and been part of a company (Pronto) that shut down due to lack of funding. I’ve been through the real highs and lows that come with the early-stage - and I still love it! While my specialism is in early-stage brand building; the modern-day marketing function, startups, culture and storytelling - I regularly speak on these topics at the likes of Slush, Cog X, London Tech Week and Creative Futures - I'm also experienced and passionate about the early-stage investment landscape, how to shape and incentivise teams and how to build products and brands that create an emotional connection with customers and drive commercial growth. I spend a lot of time advising, mentoring and delivering workshops for early-stage companies across the likes of TechStars, The Friday Club, The Pitch and as an ambassador for London Tech Week and judge in 2020 for D&AD Side Hustle Awards. I sing a lot, I talk a lot, I exercise a lot and I love being part of fast-growing teams with loads of ambition and a bias towards making things happen. In 2017 I was recognised for 'Creative Tech Innovation' by GoDaddy & Campaign Magazine and in 2021 I was the first-ever VC to be added to Meta’s UK Client Council