As a commercial and strategic marketer, I have over 15 years of experience using customer insights to develop and execute brand and integrated marketing programmes, focusing on digital channels. I have successfully developed and delivered strategies and initiatives that transform the marketing approach and customer experience. I have achieved this by leveraging customer insights and marketing data to improve brand consideration and conversion while still improving ROAS. At the heart of my success is my focus on team development and collaboration with internal and external stakeholders. I am proud of my leadership contribution to increasing NPS, especially during periods of change.
General Manager Of Marketing at Animates Vetcare NZ
Bachelor, Marketing